Since the inauguration of this exclusive showroom  for the finest in Bridal design, JESUS PEIRO has never missed the event.

One more year we have opened our stand in front line, this time with our new collection for 2018 METROPOLIS.

On April 26^th at 12 noon, the new 2018 collection for Jesus Peiro will grace the catwalk of Barcelona Bridal Fashion Week

Stay tuned!

There is an infinite number of accessories out there to accompany our different fashion styles; a number that is only matched by the different forms and materials these accessories can take. This season we’re particularly surprised by one accessory above all: the choker. As Patricia Sañes of Cool Hunter Diary tells us, this piece of jewelry comes “in the form of a chain, in metal, velvet and silk, featuring everything from jewel incrustations to grunge-style appliqués…” It is also proving to be a popular bridal accessory. According to the well-known blogger, “chokers wholeheartedly play with the idea that ‘anything goes’, with a single aim in mind: taking over our wardrobe, in all their many variations.” But what exactly is the origin of this accessory? We need to go all the way back to the French Revolution, when many women wore red ribbons around their necks in remembrance of all those who had died under the guillotine. Conversely, at the end of 1890s, wearing pearl or diamond chokers was a symbol of wealth, luxury and the elite.

It wasn’t until 1944 that the fashion trend was revived after a 40-year hiatus; the choker was featured in an article in the renowned Life magazine, under the guise of the “dog collar”. They reappeared again in the 1990s in less glamourous materials, boasting myriad colours and often coming in the form of tattoos. Chokers were all the rage again. “From classrooms to the catwalks of Dior, Chanel and Saint Laurent. there is nowhere that chokers aren’t to be found. They have reinvented themselves like no other accessory, as part of a flawless attempt to confirm their supremacy,” Patricia Sañes adds. And, of course, the trendiest brides have also succumb to the charm of the choker. The Barcelona label Jesús Peiró cannot get enough of them; its 2017 collection features only the most delicate styles, boasting precious stones, embroidery and large tulle bows, as well as elegant white silk ribbon that varies from fine and slender to wide and bold. The choices out there are endless, and brides are falling for them all.

My friends don’t know it – well, perhaps a couple of them could guess – but I carefully style my look every time we meet for our weekly suppers. I’m talking about those casual dinners with edamame and salmon nigiri, the ones that you arrive at exhausted from a ten-hour photo shoot or an afternoon of ceaseless writing. After the avalanche of emails that we all crawl out from under every day, we collapse onto the bench of our regular table, ordering a beer, “ice cold, please”, between laughter and ironic remarks. I suppose that by this point in the day it barely, if at all, matters what we are wearing. Yet, while I agree with this, I am simply unable to comply. After abandoning my Mac, I always have to drop by my place and ‘tidy myself up’. I refuse to let the world see me with my weary post-office look.

I hastily open my wardrobe door (this time, I’m not going to be late!). My dungarees have already seen their fair share of glory. I flick through the hangers. Dresses? I’m less inclined towards them, ever since I abused the baby doll look during my teens. Yep, in the end I always opt for a pair of jeans. This season they are all high waisted (I love the 90s Beverly Hills, 90210 look) with asymmetric, frayed cuffs; we aren’t just talking any old jeans. Okay, so far, so good. But I want to pair them with an original, timeless piece; something that suggests couture, that surprises my friends and, why not, that also turns a few heads as I pass by. Discretion has never been my strong point.

I hasten to open the other side of my wardrobe, where I keep the real gems, the ones that only make an appearance for parties and other special occasions. Today, I feel like breaking with the norms. How? The multicoloured sequined jacket by Jesús Peiró gives me the answer I’m looking for. Until I decided to buy it, I had only seen this Merche Segarra design on the shoulders of dizzyingly nervous brides. But today I enthusiastically slip it on, eager to take it out of context. My allies? A pair of 90s-style jeans and some studded leather boots.

After all, I like to break the rules and unleash my imagination. A bridal catalogue sold me the same jacket that today, your average Wednesday, I’m enjoying on a night of beers and sequins. A pairing that is as bewildering as it is illuminating.

All of a sudden your body doesn’t know if it should run in the opposite direction, overwhelmed by the insistence and the nerve of that live wire who arrived in Formentera to stay for good two years ago.

He isn’t interested in books and isn’t the 9 to 5 office type either. He says he feels free writing at dawn and driving his quad full pelt all over the island. He doesn’t care about money, as long as he has enough to live on without needing to have a bank account and wear a tie.
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Our company´s commitment to manufacture in Spain has been rewarded with the awarding of the Spanish Origin Certificate seal. This was achieved by passing the audit process led by an external specialist in product certification. Today we announce with pride that we are the first company in the bridal sector that can use the “made in Spain” mark on our dresses.

Since 1988, we have been working constantly for the highest quality standards in everything we do. Merche Segarra, our Creative Director, has overall responsibility for the process involved in the making of a Jesús Peiró dress, each one from start to finish is entirely hand made.

Everyday, the Jesús Peiró team works with a clear philosophy: demand quality, elegance and set new trends in bridal fashion; every stage entirely made in Spain for the bride who embraces her own individuality.

From 15 to 17 May, Jesús Peiró attended the seventh edition of the White Gallery London, an international trade fair which brings together the most exclusive brands, with VIP buyers and renowned specialized press.

The Battersea Park witnessed one of the most marked meetings of the year in bridal design, whom Jesús Peiró has been faithful since its premiere in 2010.

We come back home with the satisfaction of a well done work, and we still want more next year.

Collection at London’s White Gallery and atBarcelona Bridal Week, where his Pasarela Gaudí Novias will be on parade on 7th May.

WHITE GALLERY LONDON
6th, 7th and 8th April 2014

BARCELONA BRIDAL WEEK
Trade Fair Noviaespaña –  From 6th to 11th
May 2014 Pasarela Gaudí Novias  – Fashion Show on May 7

JESÚS PEIRÓ CONVENTION (BARCELONA)
8th, 9th and 10th May 2014

Jesús Peiró is also in Novias de Pasarela Mexico.

The new edition of Novias de Pasarela featuring Jesús Peiró’s Costuras Collection is now available at newsstands.

Jesús Díez and Merche Segarra, owner and designer of Jesús Peiró respectively, talk about the brand’s 25th anniversary in an extensive article featured in Vogue Novias.

We arrived in New York barely a year and a half ago and our collections have met with great success. We are now present in eleven US States.

The new edition of Novias de España, featuring  some of our gorgeous 2014 Collection bridal gowns, is now at newsstands.

Last Thursday, nineteen students at Galicia’s ESDEMGA (School of Higher Studies in Textile Design and Fashion) presented their final designs at the 2013 Debut Awards, where Jesús Peiró is sponsoring the top two cash prizes for the second year in a row.

Elena Rial’s Vivian Girls collection won first prize with a collection based on the work of Henry Darger and his characters. The young design student enthusiastically received a cash award with which to complete her studies from our designer Merche Segarra.

We are honoured to bring about the new edition of the DEBUT 2013 Awards organised byESDEMGA, (Galicia School of Higher Studies in Textile Design and Fashion), with which we have been collaborating for many years by welcoming their students to our company.

Once again our designer Merche Segarra will be delivering the financial award to the winner, at a ceremony to be held next 22nd November at the Pontevedra Congress and Exhibition Centre.

The mock-up that opened our Gaudí Novias Fashion Show is featured on the cover of Lucia Se Casa magazine (No. 16), currently in newsstands throughout Spain.

This mysterious toile that is gradually shaped into a unique dress striving for perfection, inspiredAbraham Gutierrez, the renowned stylist and author of both the cover and the fashion editorial featuring the spectacular dress embroidered with gold-coloured glass appliquées, which closed our runway in May.

Last Saturday The Secret Showroom hosted an exclusive fashion show for 25 future Barcelona brides as part of the 1st edition of Wedding Collections.

In line with the style of Parisian Haute Couture fashion shows, future brides viewed a selection of 24 dresses from the Jesús Peiró 2014 Collection presented by our designer, Merche Segarra in the intimate atmosphere of a unique venue: the spectacular nineteenth-century building on Avenida Diagonal 520, designed in 1923 by the architect Domènec Sugrañes Gras.

Pier 94, one of New York’s most spectacular event venues, located in midtown Manhattan, will be showcasing the New York Bridal Week from 12th to 14th October, where the world’s top designers of bridal gowns will be presenting their creations.

The event will naturally be attended by Jesús Peiró a leading wedding-gown brand present in more than 20 countries, including the United States.

Next Friday 11^th October, the ‘Condé Nast Brides The Show’ will be held at London’s Battersea Park where Jesús Peiró will be the only Spanish firm featured at the event.

Brides, the prestigious, top-selling bridal magazine in the United Kingdom, will be hosting the three-day event, which gathers the most renowned firms and suppliers in the wedding sector to help brides create an unforgettable wedding.

Last 22^nd September saw the opening of Olivier Sinic’s new store in Le Château Blanc, a magnificent castle ten minutes from Lille, where future brides can find exclusive bridal brands, among them Jesús Peiró. and which also offers make-up and hairstyling services designed to make brides look their very best in their wedding day.

Olivier Sinic chose 21 Jesus Peiró dresses to be shown at the opening-day show, thus making Peiró the brand with the greatest presence.

The upcoming edition of Novias de Pasarela (no. 24) features an interview of our designer Merche Segarra to mark our 25th anniversary. The interview also offers an excellent opportunity for you to find out more about us.

Jesús Peiró will be present at Wedding Collections, an initiative of the Wedding BCN Festival, which seeks to renew the exclusivity and luxury of shows boasting Haute Couture collections, and will be attended by future brides in their quest for the dress they will wear on their wedding day.

The private Jesús Peiró fashion show will be held at midday on 19th October in The Secret Showroom, for future brides to view our designer Merche Segarra’s new 2014 collection, COSTURAS (Coutures). This is a very special collection as it coincides with our 25th anniversary and pays tribute to the tradition and history of Haute Couture, which forms the basis of the handmade creations that take shape every day at our workshops.

The programme Mi vestido de novia of Channel Decasa came to Barcelona to follow the route of a Jesús Peiró wedding gown from the time the bride goes to the store in search of her ideal dress.

In this report, all the steps can be seen until the bride has her custom-made dress of this brand.

And we offer our enormous thanks to Aída, the bride who comes out in the report, for her collaboration and Channel Decasa for having given us the opportunity to appear in its programme and for making this report that discerns the carefulness of our work in the elaboration of each wedding gown.

From our landing in the United States through the New York Fair, we have been present in 6 states through different points of sale: Illinois, Florida, California, Maryland, Oklahoma and Alabama.

Today is a very special day for us. As every year, we are at Barcelona Bridal Week where we present our new collection of bridal gowns. However, this morning the fashion show at the Pasarela Gaudí Novias has been more emotional and significant than ever, because through it we have celebrated our 25 years dressing brides.

“Seams” is the name of our new collection for 2014, and through it we wish to pay homage to Haute Couture, its tradition and its history, as the foundations of the work carried out day after day in our company workshops. “Seams” are also the delicate stitches which make up each dress and are delicately sewed by our seamstresses onto the patterns that are created by the designers and later cut out by our cutters.

To mark this anniversary, we want to showcase the work of the team and thank them for their meticulous hard work. Just like the petites mains of the Parisian workshops, they know the secret of creating a unique dress and show great skill and impeccable standards in each creation.

The show has been open with a mock-up; a mysterious toile that is gradually transformed into a unique dress striving for perfection. An aspiration we have shared for 25 years.

Our designer Meche Segarra and our Sales Director Oscar Garriga dressed up for the occasion for this production by Vogue Brides magazine, in which they are featured as guests to a wedding.

It was a fun session with fascinating results.

We would like to thank the Vogue Brides team for this experience and for their spectacular photography!

Jesús Peiró will be presenting the new 2014 Collection next May at Barcelona Bridal Week and at London’s White Gallery Couture Show.

THE WHITE GALLERY COUTURE SHOW / LONDON
19th, 20th and 21st May 2013

BARCELONA BRIDAL WEEK / BARCELONA
2nd, 3th and 4th May 2013

Last 14th December at the Hotel Gallery in Barcelona, Sonia Bassat, manager of the Jesús Peiró shop in Barcelona, was awarded the Foro Europa 2001 gold medal from its president Mr. José Luis Salaverria Palanca, in recognition of her work in luxury shops.

Yesterday Pazo da Cultura of Pontevedra hosted the 2012 Debut Awards, sponsored by Jesús Peiró, in which fifteen students presented the final works in Esdemga, Estudos Superiores en Deseño Téxtil e Moda de Galizaa, School that Loewe has been collaborating for years.

Our designer, Merche Segarra, was responsible to award the prizes to the two winners.

Yesterday the SPOSinLOVE trade show ended in Catania (Sicily) with the fashion show Un giorno da modella where future brides could feel as catwalk models for a day. Through the store Novias, of Catania, Jesús Peiró was present at the fair and also dressing the winning bride of the trade show for her elegance and sophistication.

Yesterday we celebrated the remodelling of the Jesús Peiró Barcelona shop with a Sweet Party.

The Jesús Peiró Cocktail, created especially by Bobby Gin’s Alberto Pizarro, who was nominated Best Bartender in the World Class Spain 2011, was a great success. A delicate essence of petunias and lavender provided the finishing touch for a bridal bouquet served in a cocktail glass.

Sweets by Oriol Balaguer and live music also highlighted the evening’s festivities.

Last 10th October Jaén Cathedral acted as the backdrop for the 25th edition of the popular Jaen Moda fashion parade, which featured Jesús Peiró bridal designs. The fashion show was in benefit of Cáritas and the Red Cross.

Jesús Peiró celebrated its arrival in the United States by launching its collection at the Couture New York Bridal Fashion Week Fair, held from 13th to 15th October.

Since it was first held in 1995, the Couture Fair has gained a reputation for being the only event worldwide that showcases the highest quality collections of bridal designs.

Jesús Peiró was one of three Spanish firms to be taking part at Couture, with a stand and a fashion parade presenting Merche Segarra’s latest designs.

Jesús Peiró’s 2013 collection of accessories, created by our designer Merche Segarra to put the finishing touches to a bride’s wedding-day look, is now available in shops.

Made entirely in Spain, the collection is made up of four parts: veils, fabrics, hair ornaments, and accessories.

The collection is rounded off with a variety of exclusive, handmade “textile jewels” combining different dress components with precious-metal and vintage-style pieces.

Meet Josephine, the author of the Jesús Peiró blog.

Zara and Isabel are the stars of her wardrobe, and “H” is the man in her life. Oh, and Lindt chocolates make her swoon!

Jesús Peiró was invited for the third year in succession to London’s White Gallery Bridal Fair.

Created in 2009, the White Gallery fair showcases the work of 40 top international bridal fashion designers for three days and is becoming the sector’s most exclusive event thanks to the brands on display and the profile of the purchasers who attend the show.

Jesús Peiró presented its new 2013 collection, Soirée, at Barcelona Bridal Week.

The feel of a summer’s night was created for the parade using the effect of moonlight over the sea. Just like the stills from a period film, an enchanted atmosphere permeated the show with the brilliance of starlight.