Since its inception, the JESUS PEIRO brand, founded in 1988 and the property of Intersposa S.A., has been devoted exclusively to dressing brides, positioning itself as a specialist brand in bridal wear.
Under a philosophy based on the demand for quality, all dresses from the JESUS PEIRO firm are designed and manufactured entirely in Spain, creating collections where the quality of the finish, close to that of haute couture, is the keynote.
The sophistication of the line, the harmony in the interplay of volumes and textiles, the superb care of the finish, always carried out by hand, the exclusive adornments and an elegant and refined style make up the identity of JESUS PEIRO.
The JESUS PEIRO collections, designed by Merche Segarra, are conceived for a woman who is demanding in terms of product quality, who values elegance, follows new trends and who wishes to wear a bridal gown with its own identity.
In addition to its wedding dresses, JESUS PEIRO also offers a wide range of hand-made accessories.
From its beginnings, the firm has presented its collections annually at the Barcelona Bridal Week, with a fashion show at Pasarela Gaudí Novias, and has taken part in a range of international fairs such as The White Gallery in London and at the New York International Bridal Week.
Currently, JESUS PEIRO is present worldwide with over 200 customers in over 20 countries. The firm has managed to become a point of reference in the sector, both in Spain and abroad, thanks to its reputation for quality and the creation of a collection conceived to cover the beauty needs and characteristics of the national and international market.
In Spain, JESUS PEIRO has its own store in Barcelona (Provenza, 304) and 5 franchises in important Spanish cities: Madrid, Seville, Alicante, Jaen and Valencia. It is also present in over 73 multi-brand stores throughout the country.
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When she was only eight years old, Merche Segarra created – unsuspectingly – her first bridal design on the occasion of her first communion.
She was born in 1964 into a family dedicated to the graphic arts, in which art and aesthetics were part of the home environment. One way or another, this influence led her to choose Fine Arts as a university degree.
Three years on, she decided to combine her art studies with fashion design, driven by the excitement of the creativity involved. After completing her training in Milan, Merche initiated a professional career that would take her into the world of bridal fashion and to the JESUS PEIRO firm, which she joined in 2003.
Women and the modern world they live in are her sources of inspiration. She loves being able to create something both useful and aesthetic. Wedding dresses are very special garments that can only partially reflect the fashion trends of each season. However, the designer ensures that these are in evidence to create a “updated classical” style that identifies the JESUS PEIRO brand and merges all the elements to create novel proposals for each collection.
The JESUS PEIRO brand philosophy is based on the philosophy of Jesús Diez Betriu, one of the firm’s founders and the present owner. JESUS PEIRO has set himself high standards throughout his career and he has aimed to create a brand with its own identity and a style different to other companies.
The JESUS PEIRO company is today a leader in bridal fashion, thanks to its capacity for teamwork and its founder’s obsession with professionalism: this has enabled the company to constantly renovate and grow both in Spain and abroad.
The immutable is the essence and not the structure.
And the essence of the Company is:
work well done,
the participation of everyone
and the most advanced social justice,
to create a model company that is the pride of everyone
and to justify a life’s dedication and effort
Francisco Segarra Estampa
-18 August 1976