There is nothing better than being on set production of a new Jesús Peiró collection; being participant in the magic that occurs in front of the camera of Sofía Roca, or after the makeup brush of Susana Sánchez. See how Merche directs the orchestra from backstage, while showing the team -proud- her family photos stored in her smartphone; it´s a lesson of style and life. She doesn´t get nervous, sit and talk with each member of her team, entertains the arduous shooting days with coffee and chocolate croissants and recommends the last television serie that has stolen her soul. It’s about history and fashion.
But despite the calm that prevails throughout the day, the team controls carefully every detail with one goal: to assume perfection. All work is little to immortalize the reality of the next Jesús Peiró collection on an image that will remain for posterity. And everyone knows it.