Merche Segarra affirms it when talks about the step before making a wedding dress. “Not all the sketches have a happy ending: if they are impractical designs, I break them; but if they are possible projects without solving I keep them. Sometimes, with time, they become true champions”. To choose the sketches are going to come to life, Jesús Peiró designer has clear the variables will take the decision. “Basically there are two rules: the mental and the sentimental. Mentally, designs must be commercial. Emotionally, they should produce emotions. But in both cases, the aesthetic balance and harmony are required”.